OXIESEC PANEL
- Current Dir:
/
/
var
/
www
/
reader
/
_backup
/
rssfeeds
/
library
/
SimplePie
/
Cache
Server IP: 139.59.38.164
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Size
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..
-
03/17/2019 06:24:57 AM
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03036edfece701eaa1537fea4014dd44.spc
52.22 KB
02/11/2020 10:50:52 AM
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123.26 KB
03/12/2020 06:21:28 AM
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19.97 KB
02/11/2020 10:50:53 AM
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169 bytes
02/11/2020 10:50:53 AM
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212.6 KB
03/07/2020 03:53:26 AM
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34.69 KB
02/11/2020 10:50:53 AM
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31.22 KB
03/11/2020 01:28:56 PM
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192.61 KB
02/11/2020 10:50:54 AM
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02/11/2020 10:50:54 AM
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02/11/2020 10:50:54 AM
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02/11/2020 10:50:55 AM
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03/06/2020 06:31:05 AM
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02/11/2020 10:50:55 AM
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02/11/2020 10:50:57 AM
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03/12/2020 06:21:24 AM
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03/11/2020 01:28:57 PM
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02/11/2020 10:50:58 AM
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03/12/2020 06:21:29 AM
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08/11/2020 06:13:30 AM
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07/21/2020 08:32:16 AM
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02/20/2020 06:35:59 AM
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02/20/2020 06:35:54 AM
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02/11/2020 10:51:03 AM
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02/11/2020 10:51:04 AM
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02/11/2020 10:51:04 AM
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02/11/2020 10:51:04 AM
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02/11/2020 10:51:05 AM
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02/11/2020 10:51:05 AM
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02/11/2020 10:51:05 AM
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02/11/2020 10:51:05 AM
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03/29/2020 11:25:33 AM
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78.73 KB
02/11/2020 10:51:08 AM
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286.35 KB
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02/27/2020 05:27:34 PM
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02/11/2020 10:51:10 AM
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02/11/2020 10:51:10 AM
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02/27/2020 05:27:37 PM
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08/20/2020 06:22:11 AM
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03/12/2020 06:21:29 AM
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03/12/2020 06:21:27 AM
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02/11/2020 10:51:12 AM
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04/10/2020 11:49:32 AM
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02/20/2020 07:08:27 AM
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03/12/2020 06:21:28 AM
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02/11/2020 10:51:12 AM
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02/14/2020 05:05:41 AM
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02/11/2020 10:51:14 AM
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02/11/2020 10:51:42 AM
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02/11/2020 10:52:02 AM
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And having a well thought-out and up-to-date strategy in place is paramount to your future success as consumers continue to flock to popular sites such as Facebook for all their real estate needs.</p> <p>This was the focus of “Harnessing Social Media: What Worked Two Years Ago Doesn’t Work Today,” the latest webinar in RISMedia’s ACE Webinar Series. Sponsored by Homes.com and TORCHx and moderated by Verl Workman—founder and CEO of Workman Success Systems—attendees learned what it takes to catapult their social media presence to the next level.</p> <p>“Two years ago, it was all about posting positive attitude quotes—or a quote with a cool pic,” said Tom Collins, CEO and owner of C5 Consulting, LLC. “Today, it needs to be you in the picture with the quote, telling a story.”</p> <p>With a passion for helping companies incorporate social marketing and campaign management into their strategy in order to generate massive results, Collins noted that the end goal is to develop raving fans. “No matter what you’re selling, there are subtle things you can do to change who is chasing whom,” said Collins, who likened social media to being at a BBQ.</p> <p>“Don’t be the guy/gal who goes to the BBQ and hands out flyers. If you’re acting cool and hanging out—and know how to tease what you do correctly—people will ask for more information. And that’s when the chase begins,” said Collins.</p> <p>While social media has changed the way real estate professionals conduct business on a day-to-day basis, doing the opposite of what everyone else is doing is a key piece of the puzzle for Alfonso Parodi, leader of Team Parodi, Realty Associates.</p> <p>“As real estate professionals, we focus a lot on the outcome of any given transaction, forgetting to document everything that happens from the first call all the way to the closing,” said Parodi, who has begun documenting and celebrating everything from pre-approvals, executed contracts and showings.</p> <p>With 39 unique audiences that can be targeted at any given time with any given message, Parodi’s strategy is paying off. In fact, his posts are reaching nearly 40,000-60,000 people a week, and his videos generate around 10,000 views per month. “It’s all about sharing the whole experience. I’m documenting everything and sharing it with the world,” said Parodi, who underscored the importance of truly understanding who your audience is.</p> <p>“If someone comes to you and opts into your email, you can upload that email list to Facebook as a custom audience and run ads specifically to those people. If you can leverage this technology, you can move people through a systematized process where they’re starting to see pre-set videos and ads from you,” elaborated Collins.</p> <p>In the end, it’s all about bringing an incredible personal touch to the table that goes beyond the transaction. No matter what your strategy entails, this begins with real relationships, which can only be built through sharing experiences.</p> <p>View the webinar in full below:</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/bcrK0m-y8kY" frameborder="0" allowfullscreen></iframe></p> <p><em>Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas at </em><a href="mailto:paige@rismedia.com"><em>paige@rismedia.com</em></a><em>.</em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/24/looking-leverage-social-media-presence-shift-viewpoint/">Looking to Leverage Your Social Media Presence? Shift Your Viewpoint</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:91:"http://rismedia.com/2017/04/24/looking-leverage-social-media-presence-shift-viewpoint/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:2;a:6:{s:4:"data";s:72:" ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:86:"Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:104:"http://rismedia.com/2017/04/22/ask-expert-how-can-i-showcase-american-pride-while-staying-touch-clients/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:112:"http://rismedia.com/2017/04/22/ask-expert-how-can-i-showcase-american-pride-while-staying-touch-clients/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 22 Apr 2017 04:14:27 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:11:{i:0;a:5:{s:4:"data";s:5:"Agent";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:14:"Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:8:"Branding";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:11:"Latest News";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:9:"Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:5:"Teams";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:6;a:5:{s:4:"data";s:21:"Real Estate Calendars";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:7;a:5:{s:4:"data";s:19:"Real Estate Magnets";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:8;a:5:{s:4:"data";s:21:"Real Estate Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:9;a:5:{s:4:"data";s:24:"Real Estate Seed Packets";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:10;a:5:{s:4:"data";s:22:"Social Media Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128785";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:709:"<p>Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/22/ask-expert-how-can-i-showcase-american-pride-while-staying-touch-clients/">Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:12:"Beth McGuire";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:3684:"<p><em>Today’s Ask the Expert column features John Bunker, marketing director at </em><a href="http://www.realestatecalendars.com" target="_blank"><em>RealEstateCalendars.com</em></a><em>.</em></p> <p><strong>Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients?<br /> </strong></p> <p><strong>A:</strong> As we celebrate [RealEstateCalendars.com’s] 30th anniversary this year, I can’t help but think about all the changes that have taken place over the years. From the ways we communicate with one another to the products we use to convey our messages and stay top of mind, it’s often difficult to stay on top of the current trends. While things continue to evolve at a rapid pace, our American pride is one thing that’s connected us across all corners of the United States—and that’s something that will never change.</p> <p>With spring here and the summer season ahead of us, it’s important to note that while the American flag can be displayed each and every day of the year, in particular, it should be flown on:</p> <ul> <li>New Year’s Day</li> <li>Inauguration Day</li> <li>Martin Luther King Jr.’s Birthday</li> <li>Lincoln’s Birthday</li> <li>Washington’s Birthday and Presidents’ Day</li> <li>Easter Sunday</li> <li>Mother’s Day</li> <li>Peace Officer’s Memorial Day</li> <li>Armed Forces Day</li> <li>Memorial Day</li> <li>Flag Day</li> <li>Father’s Day</li> <li>Independence Day</li> <li>Korean War Veterans Day</li> <li>Labor Day</li> <li>Patriots Day</li> <li>Constitution Day</li> <li>Gold Star Mother’s Day</li> <li>Firefighters Memorial Day</li> <li>Columbus Day</li> <li>Navy Day</li> <li>Veterans Day</li> <li>Thanksgiving Day</li> <li>Pearl Harbor Remembrance Day</li> <li>Christmas Day</li> <li>State birthdays and holidays</li> <li>Election days</li> </ul> <p>The flag should also be flown on any additional days as proclaimed by the President of the United States or the governor of your state.</p> <p>A lot of agents have taken this one step further by walking through their farming area and providing homeowners with American flags to show we stand together as a nation.</p> <p>In addition to helping real estate professionals showcase their pride in the USA through flags, calendars, magnets, and more, RealEstateCalendars.com makes it easy to showcase your pride in the real estate profession as a whole. From seed packets to calendars, magnets and sports schedules, real estate professionals can stay in touch with everyone in their sphere year-round.</p> <p>Other areas we’ve touched on, including social media, continue to be a beneficial way for real estate professionals to attract clients without adding a lot of expense and/or work. Whether it’s Facebook, YouTube, Instagram, Pinterest or Snapchat, staying on top of the latest social trends will lead to greater success when it comes to staying in front of clients.</p> <p><em>For more information, please visit </em><a href="http://www.realestatecalendars.com" target="_blank"><em>www.realestatecalendars.com</em></a><em>.<br /> </em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/22/ask-expert-how-can-i-showcase-american-pride-while-staying-touch-clients/">Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:109:"http://rismedia.com/2017/04/22/ask-expert-how-can-i-showcase-american-pride-while-staying-touch-clients/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:3;a:6:{s:4:"data";s:75:" ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:42:"Expanding Your Business Through Innovation";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:61:"http://rismedia.com/2017/04/19/expanding-business-innovation/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:69:"http://rismedia.com/2017/04/19/expanding-business-innovation/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 19 Apr 2017 20:32:09 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:12:{i:0;a:5:{s:4:"data";s:5:"Agent";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:14:"Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:11:"Latest News";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:9:"Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:5:"Niche";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:5:"Teams";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:6;a:5:{s:4:"data";s:22:"Business Building Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:7;a:5:{s:4:"data";s:17:"Entrepreneur Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:8;a:5:{s:4:"data";s:15:"Gary Vaynerchuk";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:9;a:5:{s:4:"data";s:5:"NAWRB";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:10;a:5:{s:4:"data";s:15:"Networking Tips";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:11;a:5:{s:4:"data";s:32:"Real Estate Agent Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128613";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:592:"<p>Every entrepreneur knows the age-old business advice: study your market, know your competition, have a business plan—as well they should. It’s decisive advice that works. But what can you do when you have invested in proven business strategies for years, built your business on them, and your profits suddenly plateau? In a 2015 blog post, […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/19/expanding-business-innovation/">Expanding Your Business Through Innovation</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:3806:"<p>Every entrepreneur knows the age-old business advice: study your market, know your competition, have a business plan—as well they should. It’s decisive advice that works. But what can you do when you have invested in proven business strategies for years, built your business on them, and your profits suddenly plateau?</p> <p>In a 2015 blog post, Gary Vaynerchuk, serial entrepreneur, investor and public speaker, stated, “Your plan should be to start paying attention to the white space. Where are things not happening yet that you think could be huge?”</p> <p>This is the mindset needed to take your business to places it’s never been. Where are the empty spaces—the opportunities—in which your business can become a pioneer?</p> <p>For example, if you’re a real estate agent looking to do business with the abundance of international buyers investing in U.S. real estate, how do you advertise your business and gain access?</p> <p>You need to be able to communicate across borders. To do so, consider an industry conference about exporting and importing. A conference for exporters and importers will be filled with entrepreneurs from around the world conducting business across the country. These professionals—due to their frequent visits to the U.S.—could be looking for properties in which to invest, and may even be searching for homes to purchase and utilize while they’re in the States.</p> <p>Conferences of this nature will also have country representatives describing business trends in their country and the kinds of businesses they’re looking for. As a real estate agent looking to expand your business overseas, there are valuable connections and information to gain from attending. Companies handling exporting and importing may also provide relocation services and seek experienced real estate agents for their clients. These are just some of the opportunities that can arise from pursuing business off the beaten path.</p> <p>Similarly, going to an international industry event will allow you to meet and extend your business to international buyers. You can learn how they’re buying, where they’re buying, and what kinds of properties they’re looking for. This is how you can obtain leads and referrals; word of mouth travels fast, and helping one international client find a great property could propel you to an expanded book of business.</p> <p>Through the EB-5 Immigrant Investor Program, international entrepreneurs can obtain citizenship by doing business in and providing jobs within the U.S. By advertising your business to this market of clients, you can expand your book of business and decisively remain abreast of the latest trends in their buying activity. Are they buying luxury estates? Middle-market residences? Homes to utilize as rental properties? Whatever the case, position yourself to access this information.</p> <p>From millennials and women to baby boomers and international buyers, there are opportunities and trends that are constantly changing the landscape. Innovate your business and carve out a new path to take your company to the next level.</p> <p><em>Desirée Patno is president and CEO of the National Association of Women in Real Estate Businesses (NAWRB).<br /> </em></p> <p><em>For more information, please visit </em><a href="http://www.nawrb.com/" target="_blank"><em>www.nawrb.com</em></a><em>.</em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/19/expanding-business-innovation/">Expanding Your Business Through Innovation</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:66:"http://rismedia.com/2017/04/19/expanding-business-innovation/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:4;a:6:{s:4:"data";s:90:" ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:54:"Opportunities to Make a Home Green Exist on a Spectrum";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:76:"http://rismedia.com/2017/04/19/opportunities-make-home-green-exist-spectrum/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:84:"http://rismedia.com/2017/04/19/opportunities-make-home-green-exist-spectrum/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 19 Apr 2017 20:29:12 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:17:{i:0;a:5:{s:4:"data";s:6:"Advice";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:5:"Agent";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:14:"Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:6:"Broker";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:16:"For Your Clients";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:16:"Home Improvement";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:6;a:5:{s:4:"data";s:11:"Latest News";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:7;a:5:{s:4:"data";s:9:"Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:8;a:5:{s:4:"data";s:5:"Niche";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:9;a:5:{s:4:"data";s:5:"Teams";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:10;a:5:{s:4:"data";s:8:"Trending";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:11;a:5:{s:4:"data";s:32:"Center for REALTOR® Development";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:12;a:5:{s:4:"data";s:12:"Energy Audit";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:13;a:5:{s:4:"data";s:10:"Green Home";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:14;a:5:{s:4:"data";s:3:"NAR";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:15;a:5:{s:4:"data";s:21:"NAR Green Designation";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:16;a:5:{s:4:"data";s:21:"New Home Construction";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128609";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:638:"<p>The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of existing homes. In […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/19/opportunities-make-home-green-exist-spectrum/">Opportunities to Make a Home Green Exist on a Spectrum</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:5461:"<p><em>The following information is provided by the </em><a href="http://onlinelearning.realtor/?affiliateId=10781" target="_blank"><em>Center for REALTOR® Development (CRD)</em></a><em>.</em></p> <p>What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from scratch. However, there are also vast unrealized opportunities to increase the resource efficiency of <em>existing</em> homes. In the recent major revision of coursework for <a href="http://www.greenresourcecouncil.org/" target="_blank">NAR’s Green Designation</a>, the content was revised to amplify the focus on existing homes.</p> <p>The opportunities to increase a home’s efficiency occur on a spectrum, from energy surveys through to major remodeling and retrofitting and finally to new-home construction. We will discuss each of these opportunities here briefly, but urge all interested readers to obtain additional education on the topic with Green Designation coursework through NAR, either in the <a href="http://www.training4re.com/courses/0/0/0/2/0/0/All/0/0" target="_blank">classroom</a> or <a href="http://onlinelearning.realtor/Catalog/p-3320-nar-green-day-1-2-bundle.aspx?affiliateId=10781" target="_blank">online</a>.</p> <p>In each of these phases, smart home devices and technology may be installed as needed or desired. Smart home installations have applications across the entire spectrum.</p> <p>The simplest and quickest approach to increasing your home’s efficiency is to do a walk-through <strong>energy survey</strong> of your house—sometimes called a clipboard audit, simple assessment, screening, or preliminary audit. The walk-through survey usually doesn’t include any diagnostic testing, but it might. The evaluator may look for symptoms that indicate a problem, or concentrate on a particular problem like comfort or health issues. A home energy survey takes about an hour to complete. After the survey, you can implement suggested improvements immediately, or over time.</p> <p>A step up from an energy survey involves opportunities to increase a home’s resource-efficiency as part of <strong>routine or major maintenance projects</strong>. These can include replacement of major appliances, heating/cooling systems, windows, entryways, security systems, ventilation, plumbing and fixtures, and so on. Upgrade projects like these enhance or maintain a home’s value when compared with new and upgraded homes in the market area.</p> <p>Opportunities for resource-efficiency retrofitting are enormous during <strong>major renovations</strong>. Deep energy retrofits are on the extreme end of cost and effort when it comes to making homes more energy-efficient, but can achieve dramatic energy savings. The process typically involves resealing the building envelope, super-insulating, upgrading systems including HVAC, and installing energy generation capacity like solar photovoltaic (PV) panels. If a homeowner plans to do major renovations such as replacing a roof or siding, it may be an opportunity for a whole-house deep energy retrofit. The first step is a thorough, professional energy assessment to determine which actions will produce the most benefit.</p> <p>Finally, a <strong>new home</strong>, especially a custom home, provides the opportunity to make a myriad of choices to achieve all the benefits of a resource-efficient home. From high-efficiency systems to innovative materials, and more, the opportunities for upgrades are vast. The real estate professional can play a valuable role in guiding a client to authoritative sources of information and helping put together the design-and-build team who will transform the client’s vision of a new, resource-efficient home into a reality.</p> <p>Some real estate professionals who have made sustainability a major focus of their businesses find that clients and customers turn to them as a source of information about greening homes. Expanding your network to include green vendors, energy assessors, builders, designers, and other service providers benefits your clients and customers and enhances your reputation, credibility, and appeal.<em><br /> </em></p> <p><em>For more education about green homes and sustainability, check out this month’s featured online course at the Center for REALTOR® Development, </em><a href="http://onlinelearning.realtor/Catalog/p-3320-nar-green-day-1-2-bundle.aspx?affiliateId=10781" target="_blank"><em>NAR’s Green Designation: Day 1 & 2 Online Bundle</em></a><em>, which is on special for 25% off this entire month of April and is the educational requirement for </em><a href="http://onlinelearning.realtor/Catalog/c-121-nars-green-designation.aspx?affiliateId=10781" target="_blank"><em>NAR’s Green Designation</em></a><em>.<br /> </em></p> <p><em>For more information, visit </em><a href="http://onlinelearning.realtor/?affiliateId=10781" target="_blank"><em>onlinelearning.realtor</em></a><em>.</em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/19/opportunities-make-home-green-exist-spectrum/">Opportunities to Make a Home Green Exist on a Spectrum</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> 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Housecall";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:11;a:5:{s:4:"data";s:12:"Solar Panels";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:12;a:5:{s:4:"data";s:11:"Walkability";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128326";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:669:"<p>More homebuyers and sellers are in the market for greener, sustainable homes—and REALTORS® are answering the call. Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) REALTORS® and Sustainability report say consumers have an interest in sustainability as it pertains to real estate—homes that have features intended to conserve natural resources, […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/10/realtors-answer-call-greener-sustainable-real-estate/">REALTORS® Answer Call for Greener, Sustainable Homes</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:3446:"<p>More homebuyers and sellers are in the market for greener, sustainable homes—and REALTORS® are answering the call.</p> <p>Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) <a href="https://www.nar.realtor/reports/realtors-and-sustainability-2017" target="_blank"><em>REALTORS® and Sustainability </em>report</a> say consumers have an interest in sustainability as it pertains to real estate—homes that have features intended to conserve natural resources, such as solar panels or walkability. Twenty-seven percent of those surveyed have been involved with at least one “green,” or sustainable, property in the past year.</p> <p>One of the more valued features, according to the survey, is efficient lighting, cited by 50 percent of the REALTORS® surveyed as important to consumers. A “smart” home is also in demand, according to 40 percent of those surveyed, and, to a lesser extent, geothermal technology and “green community features” (e.g., <a href="http://blog.rismedia.com/2016/wheel-estate-bike-paths-lift-home-values/">bike paths</a>). Sixty percent of those surveyed say consumers are looking for outdoor recreation and/or parks in proximity to home, while 37 percent say consumers are looking for “local food.”</p> <p>Eighty percent of the REALTORS® surveyed, in addition, say solar panels exist in their market, but just 42 percent say their presence <a href="http://blog.rismedia.com/2017/home-renovations-hurt-property-value/">gives a boost</a> to perceived home value. Twenty-four percent say tiny houses exist in their market.</p> <p>The real estate industry has recognized the mounting significance of sustainability—in fact, 70 percent of those surveyed “feel strongly” about the benefits of marketing sustainable home features to consumers, and 43 percent say their MLS has green data fields to input information related to those features.</p> <p><em>REALTORS® and Sustainability</em> is part of NAR’s Sustainability Program, a “platform for dialogue on sustainability for REALTORS®, brokers, allied trade associations and consumers,” with a “focus on coordination and articulation of NAR’s existing sustainability resources, while also supporting a growing area of interesting for consumers, helping members to assist homebuyers and sellers,” according to a release on the report.</p> <p>“As consumers’ interest in sustainability grows, REALTORS® understand the necessity of promoting sustainability in their real estate practice, such as marketing energy efficiency in property listings to homebuyers,” says NAR President Bill Brown. “The goal of the NAR Sustainability Program is to provide leadership and strategies on topics of sustainability to benefit members, consumers and communities.”</p> <p><em>For more information, please visit </em><a href="http://www.nar.realtor" target="_blank"><em>www.nar.realtor</em></a><em>.<br /> </em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/10/realtors-answer-call-greener-sustainable-real-estate/">REALTORS® Answer Call for Greener, Sustainable Homes</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:89:"http://rismedia.com/2017/04/10/realtors-answer-call-greener-sustainable-real-estate/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:6;a:6:{s:4:"data";s:66:" ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:38:"Want to Be the Best? Be a Leader First";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:60:"http://rismedia.com/2017/04/09/want-be-best-be-leader-first/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:68:"http://rismedia.com/2017/04/09/want-be-best-be-leader-first/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sun, 09 Apr 2017 17:06:35 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:9:{i:0;a:5:{s:4:"data";s:5:"Agent";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:14:"Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:11:"Latest News";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:9:"Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:15:"ERA Real Estate";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:17:"ERA Wilder Realty";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:6;a:5:{s:4:"data";s:32:"Real Estate Agent Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:7;a:5:{s:4:"data";s:21:"Real Estate Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:8;a:5:{s:4:"data";s:22:"Real Estate Networking";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128278";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:589:"<p>For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader. A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddie Wilder, broker/owner of ERA Wilder Realty, while waiting on his table. Olson mentioned he was looking […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/09/want-be-best-be-leader-first/">Want to Be the Best? Be a Leader First</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:3204:"<div id="attachment_128280" style="width: 275px" class="wp-caption alignleft"><a href="http://rismedia.com/wp-content/uploads/2017/04/Bill_Olson_Sue_Yannaccone.jpg" rel="attachment wp-att-128280"><img class="wp-image-128280 size-full" src="http://rismedia.com/wp-content/uploads/2017/04/Bill_Olson_Sue_Yannaccone.jpg" alt="" width="265" height="177" /></a><p class="wp-caption-text">Bill Olson rubbing shoulders with ERA President and CEO Sue Yannaccone.</p></div> <p>For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader.</p> <p>A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddie Wilder, broker/owner of ERA Wilder Realty, while waiting on his table. Olson mentioned he was looking to buy a house and Wilder left him with a business card that read “Happy house hunting.” The low-pressure, service-oriented approach made an impression on him and he kept in touch, ultimately changing careers.</p> <p>According to Olson, his previous job and his current career are all about customer service—but the benefit of real estate is that now he doesn’t have to work until 2 a.m. (much) and can find a little more time to enjoy the beach these days. (He bought his house in 2015.)</p> <p>For people starting out in real estate, Olson offers these insights:</p> <p><strong>Understand people want to “Click the mouse and buy the house.”</strong><br /> People don’t want sales-y service. They want someone to validate and facilitate their purchase. Don’t be Neiman Marcus when they want Amazon.</p> <p><strong>Provide something of value for free.</strong><br /> He serves on the board of his HOA (homeowners association) and has leveraged that position to sell in his neighborhood, giving the board info on prices in their community, but not selling himself as a REALTOR®. His approach is to give them something of value (market information) for free.</p> <p><strong>Keep in mind that the best offer is not always the highest.</strong><br /> One way to ensure a deal closes and closes quickly is to find lender who can go through underwriting first. In one case, he was working with a client whose offer was less, but it was guaranteed. The best offer is not always the highest.</p> <p><strong>Create your value</strong>.<br /> Olson was the resident social media expert in his ERA Wilder Realty office before he ever closed a deal. He says he helped two people with their social media needs and then when he had his first offer, they dropped everything to help him.</p> <p>The rest, as they say, is history.<em><br /> </em></p> <p><em>For more information, please visit </em><a href="http://www.era.com" target="_blank"><em>www.era.com</em></a><em>.<br /> </em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/09/want-be-best-be-leader-first/">Want to Be the Best? 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Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/06/create-geographic-farm-win-more-listings/">How to Create a Geographic Farm and Win More Listings</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:13523:"<p>Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This long-term lead generation strategy makes it easy to cut down on commute time and travel costs while freeing up time for other lead-generating and lead-converting activities.</p> <p><strong>Step 1: Choose a Location</strong><br /> Turnover rate, amenities, and your familiarity with an area can have a powerful impact on the success of your geographic farm. Take each of these factors into account when deciding where you want to build your farm.</p> <p>Also keep in mind that while you could pick your neighborhood or the one packed with million dollar homes for your farm, if those neighborhoods have low turnover rates, you may not get the consistent, dependable business your company needs to grow. Make sure whichever area you choose has an annual turnover rate of at least 6 percent.<strong><br /> </strong></p> <p>Another factor to consider is whether you can get to and from your farm quickly. After all, why drive 45 minutes to meet a client when there are plenty of people buying and selling homes just minutes from your home or office? So, if your neighborhood does have a good turnover rate, it may be a great place to consider farming. With geographic farming, you can work in the area of your choosing and avoid the tedious back-and-forth driving that many agents endure each day.</p> <p>Choosing a farm in an area you’re already familiar with will give you an immediate boost in credibility. The 2016 NAR Profile of Home Buyers and Sellers found that 80 percent of buyers consider knowledge of the local area a “very important” quality for an agent to have. An agent who can impress a buyer with their knowledge of the local schools, parks, events, businesses, traffic, etc. will be a more attractive listing option.</p> <p>Once you find an easy-to-access area with a great turnover rate in an area you’re familiar with, check the recent sales to ensure no one else is farming the area. Look for any agent with a large percentage of recent home sales in your chosen area. If there is such an agent, it doesn’t mean you <em>can’t</em> farm there, but it does mean that a greater investment of time and money may be required to win control of the area. Consider whether your area is worth the fight or if you would get better results farming a different area.</p> <p><strong>Step 2: Identify Your Audience</strong><br /> Every community is home to pocket niches. Identifying them will help you develop your marketing messages. For example, if you work extensively with local artists, highlighting businesses that showcase local art might be a good way to appeal to the artists in your community. If your farm is home to a lot of newlywed couples looking to grow their families, a focus on the great schools and community parks could make more sense.</p> <p>Pocket niches you find may include:</p> <ul> <li>First-time buyers</li> <li>Move-up buyers</li> <li>Military families</li> <li>Veterans</li> <li>Artists, musicians, writers</li> <li>Specific professions (doctors, nurses, teachers, law enforcement, etc.)</li> <li>Students</li> <li>Single men/women</li> <li>Athletes</li> <li>Vacation homeowners</li> <li>Urban farmers</li> <li>Empty-nesters</li> <li>Multigenerational households</li> <li>Seniors</li> <li>Renters</li> </ul> <p>Many of your niches can only be identified by pounding the pavement and getting to know your community. However, some of it can be garnered through county records, Census data, neighborhood associations, and local social networking groups. If these options don’t appeal to you, or you need to supplement them, another way to find your niches is to create a neighborhood survey identifying them.</p> <p><strong>Step 3: Get Busy<br /> </strong></p> <p><strong>Partnerships</strong><br /> An essential part of geographic farming is creating strategic partnerships with local businesses to help you build a reputation as the neighborhood expert. Do some research to find out which plumbers, electricians, painters, etc. have the best reputation in your area so you know who to recommend to your clients.</p> <p>Coordinate with the businesses you’ve identified to get coupons or special discounts for people you refer to them. Also consider compiling a directory of recommended businesses in your area and remember to include your branding and contact information at the bottom of each page. Once ready, ask local businesses to let you leave a stack for their customers and share your directory via social media and on your website.</p> <p><strong>Connect With Your Community</strong><br /> Making connections door-to-door is an important part of geographic farming. Try to set aside time each month specifically for door-knocking and incorporate it into your other farming activities. For example, before an open house, knock on nearby homes and invite the residents to attend.</p> <p>If your farm has a neighborhood association, see if you can capitalize on any mailings they send out; if the neighborhood already mails a monthly newsletter, offer to be a guest writer for them. If there isn’t a neighborhood newsletter, consider creating and circulating your own newsletter filled with relevant local updates about new restaurants, upcoming events, or businesses that are opening or closing in the area.</p> <p><strong>Digital Farming</strong><br /> According to the 2016 NAR Profile of Home Buyers and Sellers, 86 percent of recent buyers found online resources to be the most useful source of information in their home search. Make sure you are reaching these buyers by incorporating your farming efforts throughout your website. Farming online can also help you connect with relocation clients looking to move into your area.</p> <p>Try to include information about events, restaurants, median sales prices, area testimonials from local residents, video tours of local attractions, and the various other things that make your area a great place to live.</p> <p>Don’t forget to create a lead capture strategy when planning your digital farming strategy. Landing pages are a great way to capture online leads; instead of sending potential buyers and sellers to your website’s home page, where they can be distracted by all your great content and listings, send them to a landing page. Create a landing page for each of your major niches and for each campaign you run. For example, if you run an ad offering a free CMA, send anyone who clicks your ad to a landing page dedicated to collecting leads who want a CMA. If it’s a military buyer clicking on an ad for homes for sale 15 minutes off base, the page they go to should reflect that. Check out <a href="http://connect.homes.com/2016/03/chris-smith-landing-pages-or-other-tips/" target="_blank">Chris Smith’s Landing Page Tips to Help You Generate More Leads</a> for more landing page tips.</p> <p><strong>Social Media</strong><br /> In 2016, <a href="http://www.pewinternet.org/fact-sheet/social-media/" target="_blank">69 percent of U.S. adults used at least one social media site</a>, and that percentage is growing each year. Make sure your farming strategy involves active social media usage. Join local groups to find out what’s happening in your area and consider starting your own group or page to highlight local businesses and events. Posting events such as community theater shows, farmers markets, and concerts can build your reputation as the go-to person for all things local.</p> <p>As the largest social media site, Facebook should be a large part of your social strategy. Grow your presence with Facebook Ads, post local content, and actively engage with commenters. If you need help, <a href="http://www.homespro.homes/blog-social-fuel/" target="_blank">Homes.com Social Fuel</a> can create your Facebook business page, optimize your account, post relevant regional content each week, and manage your ads to take your social strategy to the next level.</p> <p>Facebook is the biggest social network, but it’s far from the only one. Twitter is a long-time favorite for those looking for quick updates or to catch up on goings-on in the area. <a href="http://connect.homes.com/2017/01/out-with-the-old-in-with-the-new-social-networks-and-features/" target="_blank">Snapchat and Instagram</a> are image-oriented social sites that are rising rapidly in popularity, especially with millennials (the largest group of homebuyers). Having an active Google+ account connected to your website <em>may</em> help your website show up higher in Google results, and LinkedIn is a great source for connecting with local businesses and service providers. Research the different social accounts to find out which ones will be the most beneficial in your farm, pick a few to actively engage in, then buy ads and stake your claim on your digital farm. Regardless of which sites you choose to use, remember to incorporate local photos in all of your marketing efforts. Nothing grabs a person’s attention like pictures from their community; seeing a location they’re familiar with will make your posts more effective.</p> <p><strong>Local Love</strong><br /> Get involved and show your community that you’re more than just the local real estate expert—you’re a part of the community. As Steve Jobs pointed out, “The only way to do great work is to love what you do.” Figure out what you can do to make yourself and your farm’s residents feel passionate about your area. For example, hosting a neighborhood food drive, volunteering at a retirement center, sponsoring a scout troop, helping rebuild a local park, recruiting volunteers to help neighbors repaint their homes, or organizing the largest block party your city has ever seen. Use whatever ideas you have. Events like this can turn a neighborhood into a community, help residents to see you as <em>their</em> real estate agent, and make your area a more desirable place to live.</p> <p>Housewarming gifts are another way to show some local love. Consider your community’s amenities and give people you help buy a home in your farm something that they’ll be able to use time and time again. For example, if your farm is situated on the water, monogrammed beach towels may be a perfect gift! This is a great way to show your appreciation for their business while simultaneously giving them another reason to enjoy their community and refer you to their family and friends.</p> <p>The leading driver of real estate referrals is word-of-mouth; people like to know they’re working with someone they can trust. This is why building relationships with members of your community is crucial to creating new business opportunities. Get more face-time with more people by participating in local events, showing local love, and joining various groups or associations in your area.<strong><br /> </strong></p> <p><strong>Step 4: Reap the Rewards</strong><br /> A geographic farm can help you win more sales, cut down on travel time and expenses, and generate referrals; however, that’s not all it can do. Many of the farming techniques listed above can also help your website rank better in search results. Popular search engines like Google look for websites with lots of local content, links to and from respected businesses, and keywords that will naturally appear in your social and website content. <a href="http://www.homespro.homes/blog-seo-fuel/" target="_blank">Homes.com SEO Fuel</a> can give your website an additional boost to get even higher in search results.<strong><br /> </strong></p> <p>Blogs, lists, directories, eBooks, videos, and other content you make while working your farm can all generate leads for years after they’re made, and their reach may surprise you. After all, <a href="http://secretsoftopsellingagents.com/detail-20170125-giguere-jones.php" target="_blank">videos highlighting local landmarks, businesses, attractions and amenities</a> are much more likely to be shared than a property video. Anyone in the area may be interested in the top 10 local burger joints in your area, but significantly fewer people are looking for a $265K condo (or are willing to start a bidding war by sharing the video).</p> <p>Another great way to attract potential sellers in your geographic farm and win their listings is to show them that you will market their home with <a href="http://www.homespro.homes/featured-ads/risb417/" target="_blank">Homes.com’s Featured Ads</a>, putting their home <strong>just one click from Google and other search engines</strong>! Buyers agents, this can work for you, too!<em><br /> </em></p> <p><em>For more information, please visit </em><a href="http://connect.homes.com" target="_blank"><em>connect.homes.com</em></a><em>.<br /> </em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/06/create-geographic-farm-win-more-listings/">How to Create a Geographic Farm and Win More Listings</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:77:"http://rismedia.com/2017/04/06/create-geographic-farm-win-more-listings/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:8;a:6:{s:4:"data";s:90:" ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:5:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:49:"10 Reasons Green Is the New Normal in Real Estate";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:71:"http://rismedia.com/2017/04/05/10-reasons-green-new-normal-real-estate/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:79:"http://rismedia.com/2017/04/05/10-reasons-green-new-normal-real-estate/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 05 Apr 2017 20:07:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:17:{i:0;a:5:{s:4:"data";s:5:"Agent";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:14:"Best Practices";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:2;a:5:{s:4:"data";s:6:"Broker";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:3;a:5:{s:4:"data";s:11:"Latest News";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:4;a:5:{s:4:"data";s:9:"Marketing";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:5;a:5:{s:4:"data";s:5:"Niche";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:6;a:5:{s:4:"data";s:5:"Teams";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:7;a:5:{s:4:"data";s:8:"Trending";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:8;a:5:{s:4:"data";s:32:"Center for REALTOR® Development";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:9;a:5:{s:4:"data";s:5:"DSIRE";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:10;a:5:{s:4:"data";s:10:"Green Home";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:11;a:5:{s:4:"data";s:12:"Green Living";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:12;a:5:{s:4:"data";s:17:"Green Real Estate";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:13;a:5:{s:4:"data";s:4:"LEED";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:14;a:5:{s:4:"data";s:3:"NAR";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:15;a:5:{s:4:"data";s:21:"NAR Green Designation";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:16;a:5:{s:4:"data";s:11:"Walkability";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"http://rismedia.com/?p=128185";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:647:"<p>The following information is provided by the Center for REALTOR® Development (CRD). In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand that green real estate (also known as efficient, high-performance, sustainable) is the new normal and has reached […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/05/10-reasons-green-new-normal-real-estate/">10 Reasons Green Is the New Normal in Real Estate</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:6065:"<p><em>The following information is provided by the </em><a href="http://onlinelearning.realtor/?affiliateId=10781" target="_blank"><em>Center for REALTOR® Development (CRD)</em></a><em>.</em></p> <p>In addition to the obvious benefits to the triple bottom line—people, planet, profit—below are 10 aspects of today’s world intended to help real estate professionals understand that green real estate (also known as efficient, high-performance, sustainable) is the new normal and has reached its tipping point for awareness, adoption, and market penetration.</p> <ol> <li>Today’s daily life is replete with messages about environmental responsibility—from ubiquitous recycling containers to continuous advertising for “all-natural” products and media reports of high-profile environmental disasters.</li> </ol> <ol start="2"> <li>The millennial generation is redefining what it means to live an environmentally conscious life. Surveys show the majority of millennials don’t even think of themselves as environmentalists. The traditional definition is too narrow for them. Millennials incorporate green choices into their way of life. It’s not what they do—it’s who they are.</li> </ol> <ol start="3"> <li>Walkability, car-optional transportation, affordability, and placemaking have become key market drivers in real estate. Communities that already have good walkability and public transit can build on these assets to attract high-income, well-educated residents, and the businesses that serve them.</li> </ol> <ol start="4"> <li>Nearly every municipality and state in the country has adopted minimum energy efficiency standards, which gradually raise the bar for compliance. Furthermore, many building codes now may require replacement of old materials and systems with newer, more resource-efficient parts and materials.</li> </ol> <ol start="5"> <li>Cash grants, rebates, and tax deductions provide a strong incentive as well as ease the cost of upgrades. The <a href="http://www.dsireusa.org/" target="_blank">Database for State Incentives for Renewable Energy (DSIRE)</a> is the most comprehensive source of information on incentives and policies that support renewable energy and energy efficiency.</li> </ol> <ol start="6"> <li>The market edge provided by certified homes is now a powerful incentive. Three major national certifications dominate in home certifications: <a href="https://www.energystar.gov/" target="_blank">ENERGY STAR ®</a>, <a href="http://www.usgbc.org/leed" target="_blank">Leadership in Energy and Environmental Design (LEED)</a>, and the <a href="http://www.homeinnovation.com/green" target="_blank">National Green Building Standard (NGBS)</a> of the Home Research Innovation Labs.</li> </ol> <ol start="7"> <li>High-performance homes reduce mortgage risk. In a <a href="https://www.theclimategroup.org/news/illuminating-financial-benefits-green-homes-katie-weeks-institute-market-transformation" target="_blank">2013 study</a>, the Institute for Market Transformation found that mortgage defaults were found to be, on average, 32 percent lower for energy-efficient homes.</li> </ol> <ol start="8"> <li>The rapid convergence of technologies has become part of everyday life to include mobile phones and tablets, downloadable apps, embedded sensors, and Wi-Fi internet connectivity. Smart home technology is now widely available, affordable, and usable by the majority of the population. These technologies yield valuable data which can be analyzed and used to improve home performance for cost savings and improved resource usage—and are evolving at warp speed.</li> </ol> <ol start="9"> <li>According to <a href="http://www.prnewswire.com/news-releases/homes-and-buildings-industry-integration-of-new-technology-drives-double-digit-growth-300424729.html" target="_blank">predictions</a> by market researchers at Frost & Sullivan, “the global homes and buildings industry is undergoing an intense evolution and accelerated growth. Transformational technologies such asInternet of Things (IoT), Big Data, data analytics, and thecloud are propelling double-digit growth and market expansion.” Data collection and process improvements from these efforts have a multitude of applications for improvements including, but not limited to: water efficiency, heating and cooling, security, overall facilities management, and even healthcare.</li> </ol> <ol start="10"> <li>In a move driven by the wishes of its members, in the fall of 2016, the National Association of REALTORS® created a new <a href="https://www.nar.realtor/topics/sustainability" target="_blank">Sustainability Program</a> designed to position NAR as a leader in the conversation about sustainability in real estate for REALTORS®, brokers, allied trade associations and consumers.<em><br /> </em></li> </ol> <p><em>For more education about green homes and sustainability, check out this month’s featured online course at the Center for REALTOR® Development, </em><a href="http://onlinelearning.realtor/Catalog/p-3320-nar-green-day-1-2-bundle.aspx?affiliateId=10781" target="_blank"><em>NAR’s Green Designation: Day 1 & 2 Online Bundle</em></a><em>, which is on special for 25% off this entire month of April and is the educational requirement for </em><a href="http://onlinelearning.realtor/Catalog/c-121-nars-green-designation.aspx?affiliateId=10781" target="_blank"><em>NAR’s Green Designation</em></a><em>.<br /> </em></p> <p><em>For more information, visit </em><a href="http://onlinelearning.realtor/?affiliateId=10781" target="_blank"><em>onlinelearning.realtor</em></a><em>.<br /> </em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/05/10-reasons-green-new-normal-real-estate/">10 Reasons Green Is the New Normal in Real Estate</a> appeared first on <a rel="nofollow" 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To the consumer, the real estate agent doesn’t carry a high brand of differentiation, as it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” […]</p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/04/top-secret-strategies-make-you-rock-star/">3 Top-Secret Strategies That Will Make You a Rock Star</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Susanne Dwyer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:4357:"<p>Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, the real estate agent doesn’t carry a high brand of differentiation, as it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do many of the same types of service in slightly different ways. When working with a prospect, what can you do to get them to stop in their tracks and say “Wow”?</p> <p>The strategies are so much easier than you think. No big dollar investment is required—but like any successful initiative, the plan needs action, execution and consistency.</p> <p>Here are three tips that will create a substantial difference when it comes to delivering a unique, impressive and remarkable experience:</p> <ol> <li><strong> Be distinctive, not just different.<br /> </strong>From the first point of contact, inspect every aspect of your communication, follow-up, delivery and execution to plan out a truly unique interaction with your prospect. For a listing prospect, it may be the pre-appointment package that is delivered to their door before the actual listing meeting that requires a signature. The act of signing for the package itself creates a higher awareness of who you are and how you do what you do. Accentuate the difference with a follow-up call from your office to confirm the appointment date and time. The second impact occurs with a subsequent call from your manager endorsing you as a great choice and offering office support. The final action before the appointment is a contract from your lender partner to the prospective client to extend their services for buyer pre-qualification. This team approach trumps a singular offering every time.</li> </ol> <ol start="2"> <li><strong> Connect with high engagement.<br /> </strong>Stand out and be willing to go the extra mile. Emails might be simple and direct, but kick it up a notch by using a video email. This short video introduction can share what steps they should expect throughout the process of buying or selling. This transparency gives the viewer the opportunity to “experience” you and connect in a more visual and auditory way, bridging the gap of differentiation that helps you to stand apart from the rest.</li> </ol> <ol start="3"> <li><strong> Aim for high relevancy in your marketing messages.<br /> </strong>Do you get a load of junk mail both on and offline? No one wants more information unless they have interest. Go for narrowcasting versus broadcasting a marketing message that aligns with the specific interests of your target market. Instead of offering marketing data for the entire city, get more specific and share both video and downloadable reports that offer hyper-local data particular to a zip code, development or housing segment. The goal is to build a community of prospects that have specific interest in the information, and relevancy is the first step to attracting the tribe.</li> </ol> <p>When you combine a few simple strategies, you’re on track to create a unique level of celebrity authority, personal branding and high visibility designed to attract, connect and convert more prospects to profits.</p> <p><em>Terri Murphy is a communication engagement specialist, author, speaker and coach. She is the author/co-author of five books and founder of MurphyOnRealEstate.com. Contact her at </em><a href="http://TerriMurphy.com" target="_blank"><em>TerriMurphy.com</em></a><em>, </em><a href="http://murphyonrealestate.com/" target="_blank"><em>MurphyOnRealEstate.com</em></a><em> or </em><a href="mailto:Terri@TerriMurphy.com"><em>Terri@TerriMurphy.com</em></a><em>.</em></p> <p><em>For more information, please visit </em><a href="http://www.workmansuccesssystems.com" target="_blank"><em>www.workmansuccesssystems.com</em></a><em>.</em></p> <p><em>For the latest </em><a href="http://www.rismedia.com"><em>real estate news and trends</em></a><em>, bookmark RISMedia.com.</em></p> <p>The post <a rel="nofollow" href="http://rismedia.com/2017/04/04/top-secret-strategies-make-you-rock-star/">3 Top-Secret Strategies That Will Make You a Rock Star</a> appeared first on <a rel="nofollow" href="http://rismedia.com">RISMedia</a>.</p> ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:77:"http://rismedia.com/2017/04/04/top-secret-strategies-make-you-rock-star/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}}}s:44:"http://purl.org/rss/1.0/modules/syndication/";a:2:{s:12:"updatePeriod";a:1:{i:0;a:5:{s:4:"data";s:6:"hourly";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:15:"updateFrequency";a:1:{i:0;a:5:{s:4:"data";s:1:"1";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:27:"http://www.w3.org/2005/Atom";a:1:{s:4:"link";a:2:{i:0;a:5:{s:4:"data";s:0:"";s:7:"attribs";a:1:{s:0:"";a:3:{s:3:"rel";s:4:"self";s:4:"type";s:19:"application/rss+xml";s:4:"href";s:45:"http://feeds.feedburner.com/RismediaMarketing";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:0:"";s:7:"attribs";a:1:{s:0:"";a:2:{s:3:"rel";s:3:"hub";s:4:"href";s:32:"http://pubsubhubbub.appspot.com/";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:42:"http://rssnamespace.org/feedburner/ext/1.0";a:1:{s:4:"info";a:1:{i:0;a:5:{s:4:"data";s:0:"";s:7:"attribs";a:1:{s:0:"";a:1:{s:3:"uri";s:17:"rismediamarketing";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}}}}}}}}s:4:"type";i:128;s:7:"headers";a:10:{s:12:"content-type";s:23:"text/xml; charset=UTF-8";s:4:"etag";s:27:"sHN7kgy2+UmaM49UOw78Rp0hYaU";s:13:"last-modified";s:29:"Wed, 26 Apr 2017 11:42:28 GMT";s:16:"content-encoding";s:4:"gzip";s:4:"date";s:29:"Wed, 26 Apr 2017 11:44:43 GMT";s:7:"expires";s:29:"Wed, 26 Apr 2017 11:44:43 GMT";s:13:"cache-control";s:18:"private, max-age=0";s:22:"x-content-type-options";s:7:"nosniff";s:16:"x-xss-protection";s:13:"1; mode=block";s:6:"server";s:3:"GSE";}s:5:"build";s:14:"20170320111500";}